Data Privacy Statement

1. General and obligatory information
The protection of your personal data is of the highest priority to us. 
We treat your personal data confidentially and according to the current legal data protection regulations of the General Data Privacy Regulation (GDPR) and this Data Privacy Statement.

When you use this website, various personal data is collected, which is explained in further detail under "2. Collection, processing and use of personal data".
This Data Privacy Statement explains what data we collect and what we use it for. It also explains how and for what purpose this occurs.

If you have any questions or if anything is unclear, please contact our Data Protection Officer Mr. Bernklau using the contact data found under "8. Data Protection Officer".


2. Collection, processing and use of personal data
Various personal data is collected when this website is used.

data is information about your personal or factual circumstances (e.g. IP address, name, birth date, email address, telephone number, mailing address).

We collect, process and use the personal data that you provide only for order processing, the processing of your queries, and for the establishment, performance, or termination of a contractual or quasi-contractual obligation. Such an obligation results if you contact us in order to obtain information about us or our products, for example.

Your personal data will only be used for marketing and market research if you have given consent.


2.1 Server log files
Every time you visit our website, server log files are sent from your web browser to our web hosting service.
These include the following information:
- access date and time
- IP address (Internet protocol address for data transfer)
- browser type
- browser version
- operating system
- referrer (the page from which you have reached our site)
- page accesses (which pages you accessed)

The data in the server log files is anonymized and processed for the following purposes:
• ensuring a smooth connection establishment to the website
• ensuring the comfortable use of our website
• evaluating system security and stability
• other administrative purposes

The log files are stored separately from sensitive customer data and are not used for statistical purposes or evaluations. Under no circumstances will we use the collected data to draw conclusions about your identity.


2.2 Cookies
We use "cookies" for the use of our website. Cookies are small text files that can be placed on your hard drive by your browser and are helpful for the use of the website. We use cookies to better understand how our website is used and in order to enable better navigation. For example, cookies help to determine whether a page on our website has already been visited or whether you are a new user or have have previously visited our website. These cookies do not store your personal data.

You can adjust your browser settings to prevent cookies from being placed on your hard drive or so that you are asked each time whether you agree to the placement of cookies. You can delete any cookies that are already on your computer at any time. Details on how this all works can be found in the operating instructions of your browser.

The following cookies are used by us:

CookieDescriptionInformation
Google-Analytics_ga, _gat, _giddevelopers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
Matomo_pk_id, _pk_ref, _pk_sesmatomo.org/faq/general/faq_146/

 

2.3 Social plugins
Social plugins ("plugins") of social networks can be used on our website. In our case, we use these for the integration of Facebook and YouTube.


2.3.1 Facebook

When you visit on of our web pages containing a plugin from the provider "Facebook", your web browser will establish a connection to the Facebook servers and the information that you have visited our website will be forwarded to Facebook, even if you are not logged into Facebook and regardless of whether you actually use, i.e. click, the plugins.

Responsibilities are divided as follows:
- facebook.com: Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA
- facebook.de: Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland

If you are logged into your Facebook account when you visit our website, Facebook can associate the visit to our website with your user account.
If you click the "Like" button, this will be transmitted to Facebook and stored there, in particular in order to share the "Like" information with your Facebook friends.
The same happens if you use the various "Share" functions.
We cannot influence the type and scope of the data transmitted to Facebook, nor do we know what data of yours in detail is transmitted to Facebook or the purpose for which Facebook uses this data. In any event your IP address as well as information about the visited website, the date and time of the visit, and other browser-related information will also be transmitted, according to information provided by Facebook.

Further information about the collection, storage, and use of your personal data by Facebook as well as the setting options available to you for the protection of your personal data can be found in Facebook's Data Policy at: http://www.facebook.com/about/privacy/.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/uk/your-ad-choices.


2.3.2 Youtube

We embed YouTube videos on our web pages. The provider of the corresponding plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit a page with the YouTube plugin, a connection to YouTube servers will be established. In doing so, YouTube will be notified about which pages you visit. If you are logged into your YouTube account then YouTube can associate your surfing behavior with you personally. You can prevent this by logging out of your YouTube account beforehand.

When a YouTube video is started, the provider installs cookies that collect information about user behavior. Those who have deactivated the installation of cookies for the Google ad program will not have to deal with such cookies when watching YouTube videos. YouTube also stores non-personal user information in other cookies. If you wish to prevent this then you must block the installation of cookies in your browser settings.

You will find further information about data protection at YouTube in the provider's privacy policy at: https://policies.google.com/privacy


2.4 Tracking tools
Through the use of tracking tools we wish to ensure a tailored design and the continuous optimization of our website.


2.4.1 Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "Cookies", text files that are stored on your computer and facilitate an analysis of your use of the website. The information generated by the cookie about your use of this website is usually sent to and stored at a Google server in the USA. Provider of these services are Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Please be aware that this website uses Google Analytics with the extension code "gat._anonymizeIp();" in order to guarantee an anonymized collection of IP addresses (a procedure known as IP masking). The activation of IP anonymization on this website will cause your IP address to be shortened in advance within the member states of the European Union or other contractual states of the Treaty on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. Commissioned by the operators of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide other services related to website and Internet use for website operators. The IP address transmitted by your browser as part of the Google Analytics process will not be merged with other data held by Google.

You can prevent the installation of cookies by adjusting the settings of your browser; however, if you do so, you may be unable to use all features of this website. Furthermore, to prevent Google from collecting and processing the data generated by the cookie relating to your use of the website (including your IP address), you can download and install the browser plugin available through the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Alternatively to the browser add-on or within browsers on mobile devices, please click this link to prevent the collection by Google Analytics within this website in the future. An opt-out cookie will be installed on your device for this. If you delete your cookies then you will have to click this link again.

diesen Link Opt-Out Google Analytics

More detailed information on the terms of use and data privacy of Google can be found here: https://www.google.com/analytics/terms/us.html and here: https://support.google.com/analytics/answer/6004245.


2.4.2 Matomo

This website uses Matomo (formerly Piwik), an open source software for the statistical evaluation of visits to the website. The provider is the Matomo organization and its affiliated companies (InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand).
Matomo uses "Cookies", text files that are stored on your computer and facilitate an analysis of your use of the website.
The information generated by the cookie about your use of the website is stored in a server in Germany.

The IP address is anonymized directly after its processing and before its storage. You have the option to prevent the installation of cookies by changing your browser settings. Please note that if you change your settings in this way then it is possible that not all of the functions of this website will still be available to you.

You can prevent the installation of cookies by adjusting your browser settings accordingly; however, if you do so, please note that you may be unable to make full use of all of the features of this website.

In addition, you can prevent Matomo's collection of data through cookies by objecting with a mouse click. An opt-out cookie will prevent any data at all from being transmitted. Please note that if you delete all of your cookies then opt-out cookies will also be deleted and you may have to activate them again.

Outside of this website, personal data is collected for queries and purposes related to email marketing and for processing.


2.5 Email marketing/newsletter data

If you would like to receive the newsletter offered on our website then we require your email address as well as information which allows us to check that you are the owner of the provided email address and that you agree to receive the newsletter. Any further data will not be collected or will only be collected on a voluntary basis.

Permission given for the storage of the data and the email address, as well as their use for the purpose of sending the newsletter, can be withdrawn at any time via the link within the newsletter. The lawfulness of data processing procedures already carried out before the cancellation will remain unaffected by this.
The data stored by use for the purposes of the newsletter subscription will be kept until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. email addresses in the registration area) will remain unaffected by this.

We use CleverReach as a mailing tool for the sending of mailings. CleverReach (CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany) is the provider of a service used to organize and analyze the sending of mailings. The data provided by you for the purposes of subscribing to the newsletter or at trade fairs and events (e.g. email address) will be stored on the CleverReach servers in Germany or Ireland.

Our mailings sent using CleverReach enable us to analyze the behavior of newsletter recipients. How many recipients have opened the newsletter and how often specific links have been clicked in a newsletter, among other things, can be analyzed in this way.
Further information about data analysis through the CleverReach newsletter can be found here: https://www.cleverreach.com/en/features/reporting-tracking/.

The data processing is carried out on the basis of your consent. You can withdraw this consent at any time by unsubscribing from the mailings. The lawfulness of data processing procedures already carried out before the cancellation will remain unaffected by this.

The data stored by use for the purposes of the mailings subscription will be kept until you unsubscribe from the mailings and will be deleted from both our servers as well as the CleverReach servers after you unsubscribe. Data stored by us for other purposes will remain unaffected by this.

Further information can be found in the Privacy Policy of CleverReach at: https://www.cleverreach.com/en/privacy-policy/.


2.6 Use of personal data for marketing and market research purposes
If you consent to the further use of your personal data for "marketing and market research purposes" then your personal data will also be used for such purposes. We will only do this if you explicitly consent to such use, e.g. by ticking a corresponding box for promotions on our website and then confirming or by providing your data at events and trade fairs.  We can then send you personalized marketing for our products or services or suggest participating in activities such as contests or product tests.  We will contact you for this using the communication channels selected by you in connection with your consent to contact, e.g. by email if you have provided your email address or by telephone if you have provided your telephone number or cell phone number.


3. Disclosure of data
As a matter of principle, we will not disclose, sell or rent out any personal data without your consent.
However, for the processing of your query it may be necessary for us to disclose your personal data to other companies affiliated with Heidrive GmbH or to external service providers, including in third-party countries within Europe or outside of Europe (USA). These service providers can be contracted for the sending of product information to you, for the distribution of marketing materials, or for contract processing.
We place our external service providers under a contractual obligation to only use your personal data exclusively in compliance with our specifications and in compliance with this Data Privacy Statement as well as the legal requirements for data processing for others.
However, we reserve the right to disclose information concerning you if we are legally obligated to do so or if the disclosure is required from us by legitimate authorities or law enforcement authorities.


4. Period of storage of personal data
The criterion used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.


5. Data security

For security reasons, and to protect the transmission of confidential data, such as queries you send to us as the provider, this website uses an SSL/TLS encryption. You can recognize an encrypted connection by the change in the address line of the browser from "http://" to "https://" and by the lock-symbol in your browser address line.
When the SSL/TLS encryption is activated, the data you have transmitted to us cannot be accessed by third parties.
All collected data is stored separately from sensitive customer data.


6. Rights

You have the right to be informed about the personal data stored by us concerning you, its origin and recipients, and the purpose of data processing, as well as the right to correct, block, or delete those data at any time and free of charge.

If you have any questions about this that are not answered by this Data Privacy Statement, you can contact us at any time through the following email address or the contact information provided in the imprint: info_ett_@heidrive_dot_.de.


7. Data controller information
The data controller for the data processing on this website is:
Heidrive GmbH
Starenstr. 23
93309 Kelheim
Local Court of Regensburg, commercial register no. HRB 14183
Tel.: +49-(0)-9441-707-0
Email: info_ett_@heidrive_dot_.de


8. Data Protection Officer
We have appointed a Data Protection Officer for our company:
Armin Bernklau
Data Protection Officer of
Heidrive GmbH
Starenstr. 23
93309 Kelheim
Telefon: +49-(0)-9441-707-162
Email: datenschutz@heidrive.de


9. Changes to the Data Privacy Statement
Parts of the Data Privacy Statement may be changed or updated by us without notifying you in advance. Please review the Data Privacy Statement each time before you make use of the services we offer in order to keep up-to-date in the event of potential changes or updates and take note of the date of the last update of the Data Privacy Statement.


Last updated: 25 May 2018